The Brand «SINCERA» is owned by VIAKOM D.O.O. company. All goods under this brand are produced in
Slovenia, Italy, France and Thailand.
Fashion jewelry – Slovenia, Italy, Thailand.
Handbags – Italy.
Scarfs – Italy, France.
Each delicate design inserted in the «SINCERA» collection is a hallmark of classic elegance and fine, European craftsmanship emphasized by a modern touch of current materials, trends, etc.
The «SINCERA» - collection caused a remarkable breakthrough in the world of fashion by offering exemplary quality and utter perfection in the finishing at very competitive prices.
We hereby gladly provide you with some information regarding which materials and techniques are being used in the composition of our jewelry.
Each article has a metal base-layer (silver and zirconium) which is covered with a layer of copper and bronze. In this condition the jewel is being plunged into a plating bath. It is attached to a grating by means of iron threads. These threads are being electrified. Thus, the jewel is being assailed by gold-electrodes. The electrification causes the gold to attach itself to the jewel. Electroplating also avoids scaling off. «SINCERA» - fashion jewelry is 18K gold plated. For the silver – fashion jewelry we use rhodium plated, because it is strong, highly protective, color – tenacious and non – scaling. The «SINCERA» fashion jewelry is nickel free.
Broaches, Earrings, Earring clip – 3-5 Micron app.
Chains, Pendant – 5-10 Micron app.
Bracelets, Necklace, Rings – 10 Micron app.
The “SINCERA” – pearls are handmade in Spain and Japan, using a unique process, which imitates the natural glow of authentic ones. They complement any ensemble with grace and elegance. The pearls must meet very strict, premised requirements before they are even allowed into the collection: the must be equal in form, color, glow and finishing. Each pearl is coated with a protective substance in order to avoid scaling.
CRYSTAL STONES – THE CRYSTAL OF SWAROVSKI
In fine European tradition the brilliant crystal – stones are manufactured in Austria on factory of Swarovski. Lavish crystals embellish classical jewelry. Each stone is facetted and polished by hand with utter finesse. “SINCERA” – crystals come in all sizes, shapes and color.
For our modern ranges, we occasionally use materials such as: colorful crystal – stones Swarovski, plastic beads, glass beads, silk, leather, mother of pearl, enamel, wood. Epoxy: a smooth and shining substance, which is sprayed upon the metal parts by hand and then heated giving it a lasting character. Epoxy comes in all colors.